Contempo \\ Brand Extention
Contempo is a South African condom brand that is renowned for its risqué brand identity.
Although designed for the sexual satisfaction of women, the naming and packaging is entirely aimed at men in crudely sexual fashion.
So we extended Contempo’s range to include a bespoke series of products for women by renaming and repackaging it.
The For Her range is designed to make women feel as comfortable with buying condoms as buying that little black dress. It’s not about seducing men, but embracing womanhood.